As AI adoption increases among all business verticals, executives are seeking ways to mitigate risk and understand how AI bias diminishes AI effectiveness or, worse yet, increases company risk.
By now, most business executives recognize the promise that AI can bring to their organizations. In fact, the confluence of data collection, low-cost computing, and open source technology has enabled widespread AI adoption. Executives realize that swiftly implementing AI will be a differentiator today and become a standard operation in the future. However, as with any emerging technology, risks need to be defined, recognized and mitigated to avoid poor performance. To take a closer look at these issues, DataRobot surveyed more than 350 executives from the most sophisticated technology organizations to better understand their expectations and actions concerning AI bias and how they are making sure that AI’s benefits outweigh the risks
In our survey, The State of AI Bias in 2019, we specifically focus on how executives are dealing with AI bias to ensure that they can maximize business impact and how business leaders expect to reduce technology risks.
Here’s a closer look at five insightful findings from the survey:
Managing AI Trust
(1) Nearly all respondents (93%) expect to invest more in AI bias prevention initiatives in the next 12 months. This indicates that executives are becoming more data fluent and also are recognizing the need for model evaluations, processes, and guardrails to engender AI trust.
(2) A surprising subtext to this finding is that executives place a lot of faith in third-parties, with 48% of executives relying on third-party vendors to execute AI bias prevention initiatives. Expert AI vendors help organizations realize success by stewarding organizations, allowing them to own their AI from strategy to implementation to monitoring. But using a third-party vendor does not absolve the executive of AI risks. Organizations need to internalize a comprehensive AI strategy including model evaluation, system safety controls, and ongoing monitoring.
Still Using Black Box
(3) More than a third (38%) of the organizations surveyed state that they use black box systems across many company functions and departments. Among these respondents, it may be the case that using black box AI indicates immature technology governance. Immature AI governance invites challenges because the organization has not verified the AI behaves as expected. An organization should ensure that all aspects of AI models are explainable to reduce the chances of AI bias. This is not to say that the AI is fully transparent but instead is explainable.
Are AI decisions intuitive? Is the AI humble when it is uncertain about a decision? In fact, explainable AI is a cornerstone of safely implementing AI before moving a model into production. Keep in mind, explainable AI information differs by persona in a modeling workflow. For example, data scientists use Shapley values to help them explain features, while compliance officers seek information related to data provenance and protected data inputs.
Differences Among Markets
(4) Both U.S. and U.K. executives share a concern for “software bugs” with AI systems (53% & 58% respectively). However, the starkest geographic distinction emerges when executives responded to their concern for unethical uses of an AI system.
(5) Specifically, 21% of U.S. respondents list “unethical uses” as a concern while 32% in the U.K. share this concern. My colleague Colin Priest, VP AI Strategy, correctly points out “ [executive] concerns about AI could relate to the regulatory and cultural state of affairs in each geography. The U.K. has elevated bias and AI trust as federal issues...the U.S., for the most part, only operates against recommended data guidelines.”
It makes sense that leaders are concerned with correct operation and bug-free software, since AI systems impact a large number of business-critical operations. However, it is interesting to see cultural and regulatory differences emerge when surveying AI ethics. AI systems and ethical implications are still culturally grounded, despite the highly technical nature of these systems.
In the end, I am encouraged that executives recognize overcoming AI bias as an important feature that merits wider adoption. Overall, executives are aware that public AI missteps can be damaging. Still, many of the responses presently illustrate a reactionary mindset to AI bias. Executive reactions are culturally defined and still developing but point towards the need for a governed, explainable AI systems to engender trust and realize actual value.
Ready to learn more? Download our Executive Survey on AI Bias here.
About the Author:
In his current role as the VP of Trusted AI, Ted Kwartler’s team of product owners, data scientists, and software engineers create features for ensuring the responsible and fair use of AI. Ted is also an adjunct professor at Harvard University’s Extension School, teaches Natural Language Processing at St. Gallen University (Switzerland), and is the author of “Text Mining in Practice with R.” He is currently a board advisor to both Hanaco Venture Capital and DataCamp, has worked at amazon.com, and was previously an analytics executive at Liberty Mutual Insurance. Ted holds an MBA from the University of Notre Dame with a concentration in Marketing Analytics.