Author Jake Snyder

Incorporating generative AI into your existing systems isn’t just an infrastructure problem. It’s a business strategy problem. Find out how to solve it.

Customer retention is a big concern for companies. The cost of acquisition is typically 5 to 25 times more expensive than the cost of retaining a customer. However, you don’t want to put all of your customers through retention programs. You may end up driving customers away who don’t want to be bothered. On the other hand, some customers may…